|
CENTURY 21 |
Competitors |
| Marketing |
YES |
A |
B |
| AIR MILES® Reward Program – Exclusive sponsor in the real estate industry |
ü |
q |
q |
| Multi-Million Dollar Annual Brand Marketing Investment in North America |
ü |
q |
q |
| CENTURY 21® Fine Homes & EstatesSM, Commercial Investment Network SM and |
ü |
q |
q |
| CENTURY 21® Recreational PropertiesSM – Specialty brand extensions |
ü |
q |
q |
| Official Real Estate Organization of Major League Baseball |
ü |
q |
q |
| Official Luxury Real Estate Organization of the LPGA |
ü |
q |
q |
| CENTURY 21 Customer Retention Programs |
ü |
q |
q |
| 9 out of 10 Consumers recognize the CENTURY 21 Brand |
ü |
q |
q |
| Information Technology |
YES |
|
|
| 21 Online® - Exclusive Internet Site for CENTURY 21 System Members |
ü |
q |
q |
| www.century21canada.com |
ü |
q |
q |
| Customized Customer Presentations on 21 Online |
ü |
q |
q |
| Community Profiles on CENTURY 21 Website and AOL Keyword: CENTURY 21 |
ü |
q |
q |
| Virtual Tours on www.century21canada.com |
ü |
q |
q |
| Leads Generation |
YES |
|
|
| www.century21canada.com and www.century21.com |
ü |
q |
q |
| CENTURY 21 CommunitiesSM – Consumer Internet Site for local community information |
ü |
q |
q |
| National TV Promotions and Public Relations
Campaigns |
ü |
q |
q |
| Global Referral Network |
ü |
q |
q |
| CENTURY 21 Connections® - Driving Leads to CENTURY 21 Offices |
ü |
q |
q |
| 1-800-4HOUSES® - A nationally advertised leads management phone number |
ü |
q |
q |
| Career Recognition |
YES |
|
|
| CENTURY 21 International Convention and Canadian Conference |
ü |
q |
q |
| CENTURY 21 Awards and Recognition Program – Rewarding exceptional achievement, quarterly, semi-annually and annually |
ü |
q |
q |
| Annual Awards Events – Celebrating success |
ü |
q |
q |
| Career Development |
YES |
| Create 21Course – Introduction to the real estate business |
ü |
q |
q |
| CLS (Century 21 Learning Systems) – How to maximize
the variety of learning resources within the CENTURY 21 System |
ü |
q |
q |
| International Management Academy |
ü |
q |
q |
| Customized Marketing Materials |
YES |
| CENTURY 21 Customized Marketing System - For Sellers |
ü |
q |
q |
| CENTURY 21 Customized Home Search System - For Buyer Representation |
ü |
q |
q |
| CENTURY 21 Competitor Checklists |
ü |
q |
q |
| CENTURY 21 For Sale By Owner Marketing Program |
ü |
q |
q |
| CENTURY 21 Power Portfolio - Marketing tools and resources |
ü |
q |
q |
